What is the importance of search engine?

•     The majority of web traffic is driven by the major commercial search engines - Google, Bing andYahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.

•     Search engines are unique in that they provide targeted traffic - people looking for what you offer.Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

•     Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

How search engine works

Search engine is a computer program, which collect information from internet or web then store the Data or information in its own database.

           If anybody searches in the web or internet for find any information then search engine shows the relevant data or information as a website or webpage.

               All search engines are robot made by computer programming code.

               When we search in a search engine typing the keyword in search bar thereafter search engine crawls few related pages. Then follow the links of these pages. Then follow the links they fetch. This way search engine indexes many data.

                   Then search engine analysis the data by its algorithm or more over 200 ranking factors. If the indexes data that are exactly match with the algorithm or ranking factor then Google Shows them in SERP as per ranking.

How search engine works

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