Why are we do off- page optimization?

Off- page optimization is a link building strategy. It also calls online marketing strategy. There are a few different kind of link building strategy. This link building strategy is below:

       ->social bookmarking

       ->Forum Posting

       ->Blog Commenting

       ->Web 2.0 Marketing

       ->Directory submission

       ->Article submission

       ->PR Submission

       ->Video marketing

       ->Social Media Marketing

       ->Classified ad posting

       ->Yahoo Answers

Why we do link building or off-page optimization?

1)By link building, we get huge traffic to our website.

2) Our website Page rank will increase

3) Our website’s popularity will increase

4) If our website’s popularity increases, then our website will increase.

5) Link building also works as a vote for your website.

Report for buyer submission on Page optimization

Column1	Column2	Column3	Column4	Column5	Column6	Column7	Column8
			Social Bookmarking
		Keyword/Title	Old Placidians' Association
		url	http://opactg.org/
SL	Bookmarking site	PR	Submitted Link / Approved link	Username	Password	Email
1	reddit.com	8	http://www.reddit.com/r/OldSchoolCool/comments/2ogiiy/old_placidians_association/	nazrulbeacon
2	delicious.com	8	https://delicious.com/nazrulbeacon	nazrulbeacon
3	folked.com	8	http://www.folkd.com/user/nazrulbeacon2	nazrulbeacon	adddd
			Forum Posting
SL	Forum site	PR	Submitted Link / Approved link	Username	Password	Email
1	http://www.sultanaparvin.com/forum	1	http://sultanaparvin.com/forum/viewtopic.php?f=5&t=2965	beaconit
2
			Blog Comments
SL	Blog site	PR	Submitted Link / Approved link	Username	Password	Email
			http://sultanaparvin.com/link-building-back-link-strategy/#comment-14
			Yahoo Answers
			Directory Submission
			Article Submission
			Classified Ad Posting
			Video Submission
			Press Release Submission
			Social Media Marketing
			Social Media

What is off-page SEO?

•      Off-page SEO encompasses the many techniques used for creating inbound links to a website page to increase the perceived popularity of the page with regard to search engine algorithms, with the goal of moving the search result position for the page up in the natural search results for a specific set of search terms.

What is On-page SEO?

On page seo

•      On-page SEO encompasses all the techniques used in the overall design and development of a website to make the website transparent and easily indexed by Internet search engines, and is usually focused on increasing a website’s rank in the natural search results for a specific set of search terms.

What is difference between PPC and Organic SEO?

Pay-per-click

“Organic” SEO

•      Results in 1-2 days •      Easier for a novice or one little knowledge of SEO •      Ability to turn on and off at any moment •      Generally more costly per visitor and per conversion •      Fewer impressions and exposure •      Easier to compete in highly competitive market space (but it will cost you) •      Ability to generate exposure on related sites (adsense) •      Ability to target “local” markets •      Better for short-term and high-margin campaigns

•      Results take 2 weeks to 4 months •      Requires ongoing learning and experience to achieve results •      Very difficult to control flow of traffic •      Generally more cost-effective, does not penalize for more traffic •      Serps are more popular than sponsored ads •      Very difficult to compete in highly competitive market space •      Ability to generate exposure on related websites and directories •      More difficult to target local markets •      Better for long-term and lower margin campaigns

Why is search engine marketing is important?

•    85% of all traffic on the internet is referred to by search engines

•    90% of all users don’t look past the first 30 results (most only view top 10)

•    Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized

•    Cost-effective advertising

•    Clear and measurable ROI

•    Operates under this assumption:

More (relevant) traffic + Good Conversions Rate = More Sales/Leads

What is the basic difference between black hat and white hate SEO?

Black Hat SEO	White Hat SEO
Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines.	White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.
Techniques used to get higher search rankings in an unethical manner.	Conforms to search engine designs and involves no deception.
Disapproved by search engines.	Approved by search engines.
Site is eventually banned, de-indexed or penalized through lower rankings.	Results last a long time.
Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blogcomment spam	White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.

Why can't the SE figure out my site without SEO?

•     Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users.

•      However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

•     In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

What is SEO algorithm?

1)Top Secret!  Only select employees of a search engines company know for certain.

2)Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments.

3)The SEO algorithm is constantly changed, tweaked & updated.

4)Websites and documents being searched are also constantly changing.

5)Varies by Search Engine – some give more weight to on-page factors, some to link popularity.

Zahir Ahmed

What skills we must need for doing SEO?

      1) Pay  attention to details on SEO

2) Continuously update your knowledge about SEO. SEO matters are continuously changing in online marketing.
     3) Have some basic coding skills on HTML

 4) Have problem solving skills at on page SEO and Off-page SEO

5) Have good communication skills with buyer.  You must know how to submit an application or CV to the buyer for getting a job in market places. Always submit the CV on behalf of job criteria. Do not uses copy past strategies? Always be conscious on where to use capital letters and where to use small letters. Converse with buyers only using their nick-name. Do not use any extra pumping words. Buyers do not like this.
  6)  You must have patience.  Without this, you will not become successful. First time you will not get job easily. You must wait for a long time to get a job in market places. You must try continuously. One day you will get a job. From my experiences, I want to say that after trying for 27 days continuously, one-person get a job. Do not be loose heart. Do not give up. Always try to get job. There is no harm to try to get job.
   7) Have the desire to participate regularly on forums and share information with others
  8) Have a computer, basic computer skills, and internet access.  You must have good typing speed with MSWord, MS-Excel, MS power point. You must know how to create Excel sheet for submit buyer report. Know different styles row and Colum uses in excel sheet. It will help you to create attractive buyer report.
  9) You better have a good command of the English language and are able to communicate effectively in writing. For develop a language skill you can complete a course on a good reputed English language training institution. 
10) You should own a well-optimized web site for showing as an example for getting job in different market places. When you are optimizing the website you must keep record on excel sheet. You can submit this report in different market places for getting a job. It will be very much helpful for you. Always try to use paid domain and hosting for your optimized website. For keyword research for your website, use reputed paid tools such as long tail platinum or keyword revealer.

11) You must have the capability to work on military style. SEO is a war between one website to other websites in SERP based on keywords. First, select what you have to do on SEO. Then make different plans. Then execute or implement the plans gradually. If plan A does not work after execution then use plan B. If plan B does not work then use plan C.

What is Off page SEO?

What is Off page SEO?

# Off- page optimization is what can be done off the pages of a website to maximizes is performance in search engines for target keywords related to the on page contents and keywords in off page direct links.

# Off -page optimization is the most important part in search engine optimization because it gives backlinks to your site and it requires many works on a daily basis.

# It helps to maximize website performance in search engines for target keywords.

Why is off page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they consider few on page SEO factor, few quality factors and other off-page SEO factors.

# Off-page SEO is giving them a very good indication that how the world (other website and user) perceive the particular website. A web site that is useful, is more likely to have references (links) from another website; it is more likely to have mentioned on social media (Facebook likes, twitter, LinkedIn etc.) and it is likely to be bookmarked and shared among communities of like minded users.

What are the benefits of off page SEO?

• Increase ranking in SERP
• Increase more page rank
• More exposure in Social media

Off-page techniques

1) Directory submission: If your website is new and you want traffic then directory submission is one of a good technique. There are three types of directory submission.

• One way link building
• Reciprocal link building
• Three way link building

2) Search engine submission

Submit the website in different kinds of search engine like Google, yahoo, Bing etc.

3)Social media :Create social media business profile like Facebook page and post your regular trend.

4) Business listing: List your website in different business directories such as yellow pages

5) Rss feed submission: Submit your website in different Rss feed site. It will help visitor to read your website without any ads. The different Rss feed will become as backlinks for your website.

6) Blogging: create a blog on your website or company. Post unique content in the blogging, comments on same categories other blogs and offer others to guest blogging in your blog.

7) Forum posting: Create forum account in different forum and Join in different discussion board.

8) Social book marking: social bookmarking is another way of promote your website. Use proper tag for social bookmarking.

9) Link exchange: Exchange your link with same service related website that will increase your website popularity.

10) Cross linking:  Cross-linking is internal linking. Link your website’s different pages within them. It will increase your website page rank. Because, cross-linking is one of the ranking factors of Google 200 ranking factors.

11) Photo share: Publish your products picture in different photo sharing websites. That will increase your website reputation.

12) Video promotion: Publish your website or product video on video promotional website such as YouTube, meta cafe, daily motion etc.

13) Business reviews: Write business reviews on others website and request them to write reviews on your website.

14) Local listing and yellow pages: Instead of facing huge competition globally, list your website locally with Google maps. Use long tail targeted keywords for local listing. Use Google local, Yahoo local and yellow pages local.

15) Article submission: Write article on your own maintain with article writing rules then submit the article on article submission site such as ezine article, Buzzle etc.

16) Press release submission: If your website is business or service related then submit it to different press release site.

17) Classifieds submission: Submit your products ads on classified submission website.

18) Yahoo answers: Join in yahoo answers for answers with link building your website.

19) Social shopping network: If you have a e-commerce site then you can submit your products in this e-commerce site. It will brand your website and products.

20) Document sharing: Share your website documents as business documents, information brochure in Google docs, slide share etc.

21) PPC ad campaign: Remember when none of the above strategies is not working then go to PPC ad campaign. It will cost huge amount of money.

             Always keep in mind that you have to be careful when you are implementing these strategies. Never do spam or overdo anything.

           What you want to do just plan and execute it. Otherwise you will get negative result.

More on off page seo

Visit on off page seo