1)Place your competitive keywords beginning in
your title tag
2)Use short and sweet URLs that
include your target keyword.
3) Include at least 1 multimedia type
(video, audio, images and lists) in every blog post that you publish
4) Include at least 2 outbound links to
authority sites (popular blogs, news sites and .edu and .gov resources) in
every piece of content that you publish
5) Include your target keyword in the first
100 words of your article.
6) Make sure your blog post’s title is
in an H1 tag.
7) Use the Google PageSpeed Insights tool to figure out your
site’s loading speed. Wordpress plugins W3 Total Cache and WP Smush It (both free) can help speed
things up
8) Add modifiers like “2014″, “best”,
“guide”, and “review”
to help you rank for long tail versions of your target
keyword
9)Make sure your social sharing buttons
are front and center on blog posts and articles
10)Write at least 1500 words for content that you’re trying to rank for
competitive keywords.
11)Include internal links at the top of your article.
12)Include 1-2 LSI keywords in every article.
13)Write long, engaging content that keeps people reading. Put a lot of
effort on making your first paragraph interesting and compelling
14)Add 2-3 internal links to older articles when you publish a new one.
15) Include your keyword once in an H2 or H3 subheading.
16)Tag your images with keyword-rich alt text.
17)Make sure high-priority pages are no more than 3 clicks away from your
homepage
18) For maximize your CTR, analyze the Google Adwords ads
website title and description then create a nice title tag and Metadescription.
Search
engine optimization is now a digital marketing strategy for a webmaster or SEO
expert.
For ranking
in Google and get huge traffic, a newcomer or beginner should follow few
guidelines as per Google bot crawler indexing rules or algorithm. These14 seo tips for beginner are:
Google
calculate page rank every 3-4 months automatically. Google calculate this page
rank by backlinks quality. If your website is best, then other website will use
your site as a backlink in their site.
How we can
increase Page rank:
1)Within
every week, create a post or page on your site.
2)Do
not use same title on more pages or post.
3)Always
try to link building on other site using your site url or page url
4)Always
maintain the relevancy of your site and page on link building.
Importance of page rank:
1)If
your page rank is low then your site will not be rank in search engine.
If you have
a website and other website owner is using your website as a reference for
information in their website then it callback linkfor your website.
Types of
back link
Internallink: When you use your website’s one page as a reference to other pages of
your website then it call internal linking.
Inboundlink: When a traffic or visitor come to a website through a link then it call
inbound link for the website.
Externallink or out bound link: When a traffic or visitor left your website to another
website or page through a link then it call external or out bound link for
website.
Do followback link: When you doing or creating a
back link for your website then you can mention it as do follow .Search engine
crawler will follow it. Same categorical website is doing this.
No follow backlink:
When you are doing external or outbound backlink, then you can declare the
backlink as no follow. Because from no follow back link you will not get any
link juice.
Install
Seo-Quake in your browser ad dons for highlight no follow or find no follow.
For knowing
how many backlinks are in your website or any other website then use the
backlink checker tools.
Domain name is an important ranking factor. When you choose a domain name you must follow some rules. These rules given bellow: 1) Domain name should be attractive and eye catchy 2) Domain name should be easy to remember 3) Domain name should be keyword rich then it will be better for seo 4) Suggest the nature or service name or product as a domain name 5) The domain name should be treat as a brand or trademark so that others competitor can not compet with the similar name. Sample of a good domain name: www.Bikroy.com-here Bikroy is a domain name. It is simple, easy to remember and eye catchy.
Domain name
is very much important. If we want to buy a domain name, we must follow some
guideline. This guidelines of buying domain names are given bellow:
1)First, select a favorite topic that
you feel good or that makes you feel happy. On the other hand, that you have
interest or passion.
3) Do the keyword research. Select the best or
popular keyword from the huge keyword on your favorite topic.
4)Then search the domain name by domaintool on your select popular or best keyword.
5)Select the domain name that is TLD.
That means top-level domain. .COM is the top-level domain. If you do not find
the domain name on .com then try to find on other level as per your topic or
site position.
7)Before buy, check the domain name in
archive.org for his previous history. If the domain name website previously
used in illegal work then avoid the domain name.
8) Before buy, check the freshness of the domain
name in goggle, type in search bar as Site:domainname.com and press enter. In
domain name, type your selected domain name. You will get the result. There
after collect the history from archive.org
Searchengine optimization techniques is an online marketing strategy. You can spread your
website in the internet world through this techniques. Basically,
Rank any
website/page in search engine result page (SERP) by using a targeted keyword.
This strategy call search engine optimization technic or SEO.
Why we do search engine optimization:
A website is
valueless if there is no traffic or visitor.
We do SEO
for getting traffic or visitor for our website or page. There are few reasons
why we do SEO. These are given bellow:
There are
moreover 200 ranking factors for Google search engine. If we follow these
factors, we can easily rank our website or page in search engine. Yahoo and
Bing also follow these ranking factors. Few factors are given bellow:
1)Key words in Title tag
2)Keywords in URL
3)Keywords density in document text
4)Keywords in anchor text
5)Keywords in Heading tag
6)Keywords in the beginning of the
documents
7)Keywords in the alter text
Keywords in meta
tag
8)Keywords proximity in article or
content
9)Keyword phrases
10)Secondary
or long tail keyword for local search
11)Keywords
stemming
Keywords synonyms
12)Keyword
dilution: unrelated excessive amount of keyword
13)Keyword
stuffing: 4% above
14)Anchor
text of inbound links: use synonyms keyword stemming instead of the keyword.
15)Origin
of inbound links
16)Links
from similar sites
17)Links
from . Gov and . edu
18)Number
of backlinks
19)Anchor
text in internal links
20)Around
the anchor text
21)Age
of inbound links
22)Links
from directories
23)Number
of outgoing links on the page that links to you.
24)Named
anchor: using html code
25)Avoid
cross linking
26)Many
outgoing links have negative effects on the
ranking
27)Avoid
excessive linking from one site because Google thinks that are spam or links
are selling among them.
There are
moreover 200 Google ranking factors. Few ranking factors are very much
interesting. From different research on search engine ranking factors, we find
some factors are very much important for ranking. These are given bellow:
1)Backlinks are a ranking factor.
Numbers of the domain link to a page is a great ranking factor.
2) Web site’s link authority is a good
factor for ranking.
3)Key word relevance in depth topic
content is a ranking factor.
4) Longer content is a ranking factor.
Google average ranking page content is 1890 keywords.
5)Content with at least one image is a
good ranking factor.
Search
engine is a computer program, which collect information from internet or web
then store the Data or information in its own database.
If anybody
searches in the web or internet for find any information then search engine shows
the relevant data or information as a website or webpage.
All
search engines are robot made by computer programming code.
When we
search in a search engine typing the keyword in search bar thereafter search
engine crawls few related pages. Then follow the links of these pages. Then
follow the links they fetch. This way search engine indexes many data.
Then
search engine analysis the data by its algorithm or more over 200 ranking
factors. If the indexes data that are exactly match with the algorithm or
ranking factor then Google Shows them in SERP as per ranking.
![off-page optimization](images/off-page-seo.jpg width="500" height="320" "what is off-page optimization")