What is Off page SEO?

What is Off page SEO?

# Off- page optimization is what can be done off the pages of a website to maximizes is performance in search engines for target keywords related to the on page contents and keywords in off page direct links.

# Off -page optimization is the most important part in search engine optimization because it gives backlinks to your site and it requires many works on a daily basis.

# It helps to maximize website performance in search engines for target keywords.

Why is off page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they consider few on page SEO factor, few quality factors and other off-page SEO factors.

# Off-page SEO is giving them a very good indication that how the world (other website and user) perceive the particular website. A web site that is useful, is more likely to have references (links) from another website; it is more likely to have mentioned on social media (Facebook likes, twitter, LinkedIn etc.) and it is likely to be bookmarked and shared among communities of like minded users.

What are the benefits of off page SEO?

• Increase ranking in SERP
• Increase more page rank
• More exposure in Social media

Off-page techniques

1) Directory submission: If your website is new and you want traffic then directory submission is one of a good technique. There are three types of directory submission.

• One way link building
• Reciprocal link building
• Three way link building

2) Search engine submission

Submit the website in different kinds of search engine like Google, yahoo, Bing etc.

3)Social media :Create social media business profile like Facebook page and post your regular trend.

4) Business listing: List your website in different business directories such as yellow pages

5) Rss feed submission: Submit your website in different Rss feed site. It will help visitor to read your website without any ads. The different Rss feed will become as backlinks for your website.

6) Blogging: create a blog on your website or company. Post unique content in the blogging, comments on same categories other blogs and offer others to guest blogging in your blog.

7) Forum posting: Create forum account in different forum and Join in different discussion board.

8) Social book marking: social bookmarking is another way of promote your website. Use proper tag for social bookmarking.

9) Link exchange: Exchange your link with same service related website that will increase your website popularity.

10) Cross linking:  Cross-linking is internal linking. Link your website’s different pages within them. It will increase your website page rank. Because, cross-linking is one of the ranking factors of Google 200 ranking factors.

11) Photo share: Publish your products picture in different photo sharing websites. That will increase your website reputation.

12) Video promotion: Publish your website or product video on video promotional website such as YouTube, meta cafe, daily motion etc.

13) Business reviews: Write business reviews on others website and request them to write reviews on your website.

14) Local listing and yellow pages: Instead of facing huge competition globally, list your website locally with Google maps. Use long tail targeted keywords for local listing. Use Google local, Yahoo local and yellow pages local.

15) Article submission: Write article on your own maintain with article writing rules then submit the article on article submission site such as ezine article, Buzzle etc.

16) Press release submission: If your website is business or service related then submit it to different press release site.

17) Classifieds submission: Submit your products ads on classified submission website.

18) Yahoo answers: Join in yahoo answers for answers with link building your website.

19) Social shopping network: If you have a e-commerce site then you can submit your products in this e-commerce site. It will brand your website and products.

20) Document sharing: Share your website documents as business documents, information brochure in Google docs, slide share etc.

21) PPC ad campaign: Remember when none of the above strategies is not working then go to PPC ad campaign. It will cost huge amount of money.

             Always keep in mind that you have to be careful when you are implementing these strategies. Never do spam or overdo anything.

           What you want to do just plan and execute it. Otherwise you will get negative result.

More on off page seo

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