When we
write something on search box then search engine give us the result on the
keyword that we write on search box. As an example, you write “search engine
optimization” on search box, then search engine show the results on that
keyword. That means all the websites, created by the “search engine
optimization” keyword. Therefore, now we can understand that keyword is very
much important in search engine optimization.
#Why we do keyword research:
Most of the
time, we created websites by high competition keywords. Such as “movie”, “song”
,“insurance” etc. All key words also high traffic based. The newcomers in seo
must collect the keywords that are good keywords. For, find the good keywords,
we must do the keyword research. We can find great traffic through this keyword
research.
#Characteristic of good keywords:
1)Key word relevance
2)Keyword search volume
3)Keywords competition
#Keyword relevance:-
First, confirm the subject or topic on which your business established.
Then find the keywords of the subjects or topics. If you have a business on car
parts selling then your keywords must be “buy car parts”, “selling car parts”
etc. These key words have specific
relation to your websites or business. Then you can find the customers and
customers will find you. You can think that search volume is low. Though search
volume is low then traffic ratio will increase only for keyword relevancy. Finally
we want to say that collect the keywords that are specifically related to your
business or website.
#Keyword search volume:
The total people who are searching on a keyword that are call the total
search volume of a keyword. Search volume can be on one word or more words. You
can get huge traffic on high search volume keywords. So when we select a key
word we must think about high search volume keywords.
#Use of researched keywords:
1) In Domain name
2) In site title
3) In an article or the site
content
4) In Meta tag on site’s post
#Keywords on metatag:
When we design a website, we use different Meta tag. We should use our
research best keywords on the Meta tag.
< meta name=”keywords” content=”some keyword, another keyword” />
This tag is calling Meta tag. We can use our best research keywords in
the Meta tag on HTML editor page of our website.
#Use keywords in different tag:-
Use your research keywords on different tag. These tags are given bellow:
1)Description meta tag
2)Title Meta tag
3)Alt Meta tag
Use Meta keyword tag one time in your site’s HTML code. On which keyword
our site name is created, we must use the keyword not more than three times. Write
the keyword in different way in Meta keyword tag. Be conscious about the
spelling mistakes of keywords. After every keywords use coma (,) and create a
space. Write then other keywords using coma and space.
Meta keyword tag is use as an index of a book. When search engine
crawled, they search the Meta keyword and find the data easily.
#Keyword in article writing
First, make a rough note
of your researched keywords. Then summarize them as your choice.
Then select
the key words that are relevance to your topics. Then use the keywords in
article writing. Write the article based on the keyword meaning.
Result of
search volume:
There are
three types of search volumes. These are given bellow:
1)Broad: That means total and combined
search volume a keyword.
2)Exact: That means only the search
volume that exactly matches with your keywords.
3)Phrasal: That means combined search
volume of match with a phrase.
#Keyword competition:
Keyword competition means the popularity of a keyword. If the popularity
is low then it will be easy to rank the keyword in search engine. We can fix the time and effort after see the keyword competition.
We can use Keyword revealer tools and also Long pro platinum tools that can
show us key word competition or keyword difficulty for ranking. The Price of
keyword revealer monthly basic price is 9.97 doller. And long tail platinum
price is $99+$17=$116 for a month only. Using these two tools we can find the
competitor analyzation report. There are few parameter for website keyword
competitor analyzation. These are given bellow.
1)Relevant content
2)Optimized title
3)Targeted content
4)Page links
5)Site links
6)Authority links
7)Google page rank
8)Site age
9)How many link index in google.
10) Types of site
A sample of competition analyses for
buyer submission manually with free software:
KEY WORD RESEARCH | ||||||||
key word competitior analyses | Tools:keywordplanner | |||||||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | Column7 | Column8 | Column9 |
global search | competition | cpc | ||||||
keyword:Inspiring stories | 121000 | 0.32 | 1.35 | |||||
For website:http://www.inspiretips.wordpress.com |
For on page:Seo-quake tools | ||||||
For off page:http://www.backlinkwatch.com | ||||||
Google r ank | url | pr 2 | |||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 |
1 | http://www.sunnyskyz.com/feel-good-stories | ||||
35 character | |||||
On page strength | |||||
Title | 63 character | ok | |||
Meta description | 133 character | ok | |||
Meta keyword | 175 character/9 words | weak | |||
Heading tag | 2 | weak | |||
Robots.txt | no | weak | |||
xml site map | ok | ||||
Google analytics | ok | ||||
language | no | weak | |||
encoding | ok | ||||
favicon | ok | ||||
doctype | ok | ||||
microformats | no | ||||
text/html ratio | good but sugest | 34.48 | |||
image/alt | ok | ||||
flash | ok | ||||
frame | used | weak | |||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 |
off page strength | |||||
http://www.sunnyskyz.com/feel-good-stories | |||||
no backlink report | |||||
Google rank | url | pr 5 | |||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 |
2 | http://www.rd.com/true-stories/inspiring/ | ||||
34 | |||||
on page strength | |||||
title | 44 | ||||
Meta description | 0 | weak | |||
Meta keyword | 0 | weak | |||
Heading tag | Good | h3,1 | |||
Robots.txt | ok | ||||
Xml.sitemap | ok | ||||
Google analytics | ok | ||||
language | ok | ||||
encoding | ok | ||||
favicon | ok | ||||
doctype | great html5 | ||||
microformats | no | ||||
text/html ratio | not bad | 17.65 | |||
image/alt | 0 | ||||
flash/ | ok | ||||
frame | used | weak | |||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 |
off page stengthe | |||||
http://www.rd.com/true-stories/inspiring/ | |||||
total | backlink | anchortext | pr | obl | |
174 | inspiring stories | ||||
url | http://newsthatinspires.com/ | 240 | |||
http://games.rd.com/games/klondike-solitaire | 208 | ||||
http://games.rd.com/gamedetails/bubblebooarena/ | 206 | ||||
http://games.rd.com/games/dethtris/ | 209 | ||||
http://games.rd.com/word-games | 238 | ||||
http://games.rd.com/ | 240 | ||||
http://games.rd.com/card-games | 220 | ||||
Advice for on page: | |||||
1 | .Meta description and Meta key word should be increased.then | ||||
easily become in first position in rank. | |||||
2. | text html ratio should be increased. | ||||
Advice for off page: | |||||
1. | Continue on high pr qualityful relevant backlink. | ||||
Google rank | url | pr 3 | |||||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | ||
3 | http://www.inspirationalstories.eu/ | ||||||
28 | |||||||
on page strength | |||||||
title | 21 | ||||||
Meta description | 81 | ||||||
meta keyword | 0 | ||||||
Heading tag | 1 h3 | ||||||
Robots.txt | ok | ||||||
Xml site map | ok | ||||||
Google analytics | ok | ||||||
language | ok | ||||||
encoding | ok | ||||||
favicon | ok | ||||||
doctype | ok | ||||||
micrroformats | no | ||||||
text/html | 21.87,not bad | ||||||
image/alt | ok | ||||||
flash | ok | ||||||
frame | used | weak | |||||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | Column7 | Column8 |
off page strength | |||||||
http://www.inspirationalstories.eu/ | |||||||
total | backlink | anchor text | pr | obl | |||
1000 | |||||||
url | http://forsearch.net/search?q=www.inspirationalstories.com | ||||||
encouraging stories | 53 | ||||||
http://www.eatingdisorderselfhelp.com/forum/keep-your-f-and-i-will-keep-my-dream | |||||||
www.inspirationalstories.eu | 104 | ||||||
http://nickeysurf.com/links/index.php?c=Society/Philosophy/Personal_Pages/Inspirational | |||||||
56 | |||||||
no follow flag | |||||||
Advice for on page: | |||||||
1 | Title should be long | ||||||
2 | Meta description should be long | ||||||
3 | key words should be research and put into meta description. | ||||||
4 | heading tag and text/html ratio should be increased for ranking | ||||||
Advice for off page: | |||||||
1 | .You must done quality full backlink.y | ll backlink | |||||
2 | .Anchor text should be used. | ||||||
3 | .Unnecessery backlink should be remove | ||||||
Buyer site:http://www.inspiretips.wordpress.com | |||||||||
26 character | |||||||||
onpage strength | |||||||||
Column1 | Column2 | Column3 | Column4 | Column5 | |||||
Google rank | pr n/a | ||||||||
1/3/4/5 | |||||||||
Title | 85 character | ||||||||
Meta description | 71 character | ||||||||
Meta keyword | 0 | ||||||||
Heading tag | H1.H2.H3 | ||||||||
Robot.txt | ok | ||||||||
xml site map | ok | ||||||||
Google analytics | no | ||||||||
language | ok | ||||||||
encoding | ok | ||||||||
favicon | ok | ||||||||
Doctype | ok | ||||||||
microformats | ok | ||||||||
Text/html ratio | 12.37 | ||||||||
Image/alt | 4 without alt | ||||||||
flash | ok | ||||||||
frame | no | weak | |||||||
off page strength: | |||||||||
Backlink has not yet report | |||||||||
Column1 | Column2 | Column3 | Column4 | Column5 | Column6 | Column7 | Column8 | Column9 | |
Advice for off page | |||||||||
1 | Firstly keyword research should be done perfectly and then select best key words | ||||||||
2 | After selecting best key words then put them on your home page post coding. | ||||||||
3 | Then develop all post on selected best keywors | ||||||||
4 | Do all coding all works after every post | ||||||||
5 | First try post on long tails keywords for easily ranking. | ||||||||
6 | on every post title should be long,use meta description,meta key words as per seo rules. | ||||||||
7 | use robots.txt,xml sit map,google analytics tools. | ||||||||
8 | Also use encoding,flash,frame properly. | ||||||||
9 | completing all on page | then submit the url on search engine. Because search engine | |||||||
will not show your website backlings and ranking factors ,when you use tools for backling | |||||||||
checking and pr,obl,anchortext etc | |||||||||
10 | All these factos are important.But 1 to 9 are very important because after completing | ||||||||
these requirement,search engine will listed you for ranking then you can go to promote | , | ||||||||
that means you can do backling for promotion or marketing.If you do on page properly you can esily | |||||||||
rank your site with few high pr links. | |||||||||
These are my advices to you,please communicate with me,I will fulfill your require ment. | |||||||||
Thanks | |||||||||
Zahir Ahmed | |||||||||
zahirahmed@gmail.com | |||||||||
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