There are
moreover 200 ranking factors for Google search engine. If we follow these
factors, we can easily rank our website or page in search engine. Yahoo and
Bing also follow these ranking factors. Few factors are given bellow:
1)Key words in Title tag
2)Keywords in URL
3)Keywords density in document text
4)Keywords in anchor text
5)Keywords in Heading tag
6)Keywords in the beginning of the
documents
7)Keywords in the alter text
Keywords in meta
tag
8)Keywords proximity in article or
content
9)Keyword phrases
10)
Secondary
or long tail keyword for local search
11)
Keywords
stemming
Keywords synonyms
12)
Keyword
dilution: unrelated excessive amount of keyword
13)
Keyword
stuffing: 4% above
14)
Anchor
text of inbound links: use synonyms keyword stemming instead of the keyword.
15)
Origin
of inbound links
16)
Links
from similar sites
17)
Links
from . Gov and . edu
18)
Number
of backlinks
19)
Anchor
text in internal links
20)
Around
the anchor text
21)
Age
of inbound links
22)
Links
from directories
23)
Number
of outgoing links on the page that links to you.
24)
Named
anchor: using html code
25)
Avoid
cross linking
26)
Many
outgoing links have negative effects on the
ranking
27)
Avoid
excessive linking from one site because Google thinks that are spam or links
are selling among them.
more info on google ranking factors.
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