Why is search engine marketing is important?

•    85% of all traffic on the internet is referred to by search engines

•    90% of all users don’t look past the first 30 results (most only view top 10)

•    Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized

•    Cost-effective advertising

•    Clear and measurable ROI

•    Operates under this assumption:

More (relevant) traffic + Good Conversions Rate = More Sales/Leads