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| On page seo |
• On-page SEO encompasses all the techniques used in the overall design and development of a website to make the website transparent and easily indexed by Internet search engines, and is usually focused on increasing a website’s rank in the natural search results for a specific set of search terms.
![off-page optimization](images/off-page-seo.jpg width="500" height="320" "what is off-page optimization")
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