What is difference between PPC and Organic SEO?

Pay-per-click

“Organic” SEO

•      Results in 1-2 days •      Easier for a novice or one little knowledge of SEO •      Ability to turn on and off at any moment •      Generally more costly per visitor and per conversion •      Fewer impressions and exposure •      Easier to compete in highly competitive market space (but it will cost you) •      Ability to generate exposure on related sites (adsense) •      Ability to target “local” markets •      Better for short-term and high-margin campaigns

•      Results take 2 weeks to 4 months •      Requires ongoing learning and experience to achieve results •      Very difficult to control flow of traffic •      Generally more cost-effective, does not penalize for more traffic •      Serps are more popular than sponsored ads •      Very difficult to compete in highly competitive market space •      Ability to generate exposure on related websites and directories •      More difficult to target local markets •      Better for long-term and lower margin campaigns